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Conclusions

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The purpose of this study to examine factors that can influence customers behaviors towards OFOD and investigate the whether the adoption of OFOD is necessary and convenience to use especially during Covid-19.

 

Through this study, it will help to answer the research question for the effect of perceived ease of use which its direct give positive impact on the consumer behavior intention as well as Time saving orientation mostly give benefit on the consumers.

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based on the survey from respondents with convenience motivation which the end results come out that consumers feel the accessibility for the OFOD services cannot fully encourage them to fully utilize the services.

 

privacy the result led to positive impact on consumer behavioral intention. The relationship between security was not significant on the consumers behavioral intention and it need some improvement for future research.

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recommendations

  1. Recommend to any Associations that related with food and beverages industry

  2. Propose to any business providers

  3. Relevant to propose to Government and Public Sector.

research contributions

  1. Improve restaurant performance and customer expericence

  2. Take criticism seriously.

Beach Banquet

Limitations

Suggestion 

  • Only use quantitative

  • We are using quantitative​

  • small number of samples and only based on Urban area especially in KL and Selangor.

  • Widen the number of samples

  • Distribute the questionnaire more to employed rather than students. It might give different results.​

  • Distribute questionnaire around Malaysia especially Sabah Sarawak, they have different purchase behavior.

  • use qualitative research

  • discover more of the variables

References

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