Research on Online Food Delivery in Malaysia
"ONLINE FOOD DELIVERY, BEHAVIOUR INTENTION - WHAT CAN BE INFLUENCE?"
SEMINAR FINAL YEAR PROJECT
SmartPLS result
The Relationship for Hypothesis Testing
H1: is not accepted because, perceived ease of use is significant to the behavioural intention.
H2: is not accepted because time saving orientation is significant to the behavioral intention.
H3: is accepted because convenience motivator is not significant to the behavioural intention.
Hypothesis
H5: is accepted because Security is not significant to the behavioural intention.
H4: is not accepted because privacy is significant to the behavioral intention.
Discussions
This research is to identify whether to determine the relationship of behavioural intention between perceived ease of use, time-saving, convenience motivation, privacy and security toward online food delivery in Malaysia. According to (Viktor, 2021) food delivery is a courier service in which food is delivered to customers on demand through supermarkets, restaurants, or third-party applications. Orders are now placed by mobile applications, blogs, or over the internet.
Based on 211 total respondents, we can conclude that H3 and H5 preferences of online food ordering and delivery is positively accepted but not significant relationship to behavioural intention. The T-Value for perceived ease of use is greater than 1.96, indicating that these variables have a large impact on behavioural intention. Thus, H3 is a convenience motivator and H5 is security accepted positive but not significant with behavioural intention. The reason both hypotheses is not significant because the T-Value for security is less than 1.96.