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LITERATURE REVIEW

The significance of this study is to provide the information about the importance of consumers behavior and with this study, it can be used as references and guidelines for its business. Moreover, this study was not only providing the information about consumer behavior, but it can identify if there have any error with the services based on respondent's feedback. Generally, this research will give advantages to the restaurants to improve and provide the best quality of service that led to the customers satisfaction and when the satisfaction was increase it will lead to the customer's loyalty.

This study was used TAM theory known as Technology Acceptant Model founder by Fred Davis in 1989. Despite the fact that several models have been proposed in the field of Information Systems to characterize the relationship, this model that has received widespread acclaim and use. Perceived Utility refers to how much the consumer thinks the technology can aid in improving performance or productivity. Perceived Ease of Use refers to how happy the consumer is with the technology's features. The user's attitude toward using technology is then determined by these two factors. 

Day by day, there is always new technology introduced to humanity. Technology absolutely can make life easier for human. But not all of the humans can be adapting quickly with the changes. So how do people adapt with this new technology? what variable affect it the most? Our research mention 5 variables that affect behavioral intention. We have perceived ease of use, time saving, convenience motivator, security and privacy. 

Especially during pandemic and online delivery services is really booming and it consider opportunity for the business to sustain during pandemic. For our research, we also ask our close friends and family for randomly question on how they feel when ordering something through its smartphone and it will contribute as a viewpoint for this study. Some of them said before pandemic occurs, they prefer to cooked or walk in to the restaurant. Due with current condition, using online food delivery services is the best option.

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