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Abstract

Today, most of countries facing new virus that called COVID-19 which it gives various impact to many sectors and also towards economy itself. One of industry that get an attention is food and beverage industry that lead to a new trend like online food and delivery in Malaysia. 

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Due of this pandemic, government enforce physical social distances and movement control in order to break the chain. Thus, most of business and social activities was limited for time being and most of the food and beverages encourage to change its business strategy to online food delivery services. This study was prepared to know whether the consumer behavior can influence especially towards online food delivery services. 

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Other than that, to identify whether online food delivery services convenience to use by the consumer. The objective of this study to investigate the relationship of the model of independent variables with consumer behavior towards online food delivery services during the pandemic. The assumptions in this study is based on perceived of use, time saving orientation, convenience motivation, security and privacy which it can be contribute to the effect on consumer behavioral intention especially during COVID-19. 

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Meanwhile, the sampling method that will be use in this research is the probability sampling technique, which is simple random sampling consumer with age 18-41 above. The data was collected by using questionnaire and quantitative data and then this research will use SPSS and Smartpls to collect and combine the data to know the result.

Forecasting Revenue Online FOD Segment Globally

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Source: Statista, 2021

Research Question

  1. What is the effect of perceived ease of use on the consumer behavioral intention of online food delivery services? 

  2. What is the benefit of time saving orientation on the consumer behavioral intention of online food delivery services? 

  3. How can convenience motivation can lead on the consumer behavioral intention of online food delivery services?

  4. What is the impact of privacy on the consumer behavior intention of online food delivery services?

  5. What is relationship between security on the consumer behavioral intention of online food delivery services? 

Objective Research

  1. To determine the relationship between perceived ease of use and behavioral intention 

  2. To determine the relationship between time saving orientation and behavioral intention 

  3. To determine the relationship between convenience motivation and behavioral intention 

  4. To determine the relationship between privacy and behavioral intention

  5. To determine the relationship between security and behavioral intention 

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